The Factors that Led to Success and Failure of Nike in its Venture across International Markets Nike is considered to be one of the largest American suppliers of athletic shoes, apparel, and sports equipment.
Business term papers Disclaimer: Free essays on business posted on this site were donated by anonymous users and are provided for informational use only. The free business research paper Marketing analysis for Nike essay presented on this page should not be viewed as a sample of our on-line writing service.
Bowerman Research paper on nike the technical innovator and Knight the driving force behind the marketing of an entirely new kind of athletic shoe.
Inwith the help of the Onitsuka Tiger Shoe Company in Japan, Knight and Bowerman began the process of marketing athletic shoes under the Nike name. The initial marketing effort was simple in its scope.
The initial market was collegiate, distance runners, who Knight accessed by driving around the country from university to university.
From these humble beginnings Nike has developed into the dominant force in athletic apparel on a world-wide scope. There are several reasons for the success Nike has enjoyed over its brief corporate history. The idea was that the compressed air would alleviate much of the shock encountered as athletes trained.
Subsequent refinements and aggressive marketing of the Nike Air, line of shoes to the general public proved enormously successful. A further design refinement was introduced in The multi-chambered, multi-volume air sole was developed to compensate for different load levels associated with different areas of the foot.
These technological innovations as well as new material and manufacturing techniques have allowed Nike to stay at the top of the athletic shoe market.
From a marketing perspective Nike has been equally innovative. The spokespeople Nike has gotten to endorse their products has had an enormous effect on their ability to effectively market to the masses.
Nike has also signed various athletes from other sports to endorse their products. Tiger Woods, Jerry Rice, Andre Agassi, and Jackie Joyner-Kersee are but a few of the well-known athletes that Nike currently has under contract for the purpose of product endorsement.
Perhaps the single greatest area of potential growth for Nike rests in the marketing of its non-footwear related apparel.
The clothing line has rapidly expanded from running shorts and shirts into well over different styles. By focussing on its apparel line Nike has enabled itself to branch out into a market that is not necessarily sports related thus broadening its market access.
The remainder of this case analysis will be to outline this SWOT analysis. Historical Timeline for Nike In order to understand how Nike got to be the successful athletic apparel company that it is, a brief overview of some of the significant events in its history and that of its co-founders Phil Knight and Bill Bowerman is useful.
After Knight graduated he traveled to Japan, where Germany imported their shoes from and told people he represented "Blue Ribbon Sports" thus was the birth of Nike Co. The Just Do It campaign is launched. And the first NikeTown opens in Portland, Ore. Zoom-Air footwear ushers in a new era for Nike-Air cushioning: NikeTown New York opens.
Nike launches In-Line skates and all the necessary equipment and accesories. Two major Customer Service centers open one in Japan, the other in Korea. The process of innovation begins with the type of people Nike employs. The designers are driven to be the best in the business.Read this essay on Nike Research Paper.
Come browse our large digital warehouse of free sample essays.
Get the knowledge you need in order to pass your classes and more. Only at benjaminpohle.com".
Currently, Nike does more other activities other than production and distribution of athletic footwear; it also practices the manufacturing and distribution of sports %(10). How to Write a Research Paper on Nike Business Strategy and Policy.
This page is designed to show you how to write a research project on the topic you see to the left. Use our sample or order a custom written research paper from Paper Masters.
The free business research paper (Marketing analysis for Nike essay) presented on this page should not be viewed as a sample of our on-line writing service. If you need fresh and competent research / writing on business, use the professional writing service offered by our company. Sweatshop Effect on Nike - This paper will follow up on the guiding question asking why does Nike set up sweatshops in developing countries.
The major focus of this section will focus on the working conditions in Nike subcontracted sweatshops.
- The Role of Marketing Research at Nike This essay answers the following six questions concerning. Nike research papers; Nike research papers. by | 21st November Dissertation in tourism clep college composition modular essay travelling essay for and against abortion my favorite films essays on the great maria luisa guerra dissertation ugs visual essay assignment nursing admissions essays sony pcm essay buffalo wild wings essays.