Ruth was inspired to create an adult doll for little girls, as she saw the need from her own daughter.
A Market strategy is selecting a target market and maintaining a market mix that consists of product, price, promotion, and distribution.
By doing this a company such as Mattel ensures that it is giving consumers what they want and they are creating a strategy for their product.
Barbie was introduced by Mattel in and has been a big hit for the company since then. The first step in Marketing Strategy is to select your target market. They are attracting the parents because the parents are the ones that purchase mostly spend money on the toys for their children.
So they must ensure that Barbie is a safe toy and that when kids ask for Barbie their parents will purchase it for them. After deciding that the doll is marketed towards young girls and parents Mattel must then think what does my target market want?
This includes the design of the doll, the name Barbie, her packaging and her warranty. Currently Barbie is designed as a young woman with grown up features. The purpose of the design is the idea that Barbie poses as a role model for young girls to look up to.
Barbie is currently packaged in a box with a transparent s in plasticfront and paper containers with a pink Barbie logo. Good that you described packaging — few students did It also includes a toy warranty that comes with all Mattel products.
You should also be clear that there are a wide range of products — both doll accessories and products for little girls Pricing: The next step in the marketing mix is how to price your product. Pricing is based on achieving sales goals, maximize profit or to make room for new products.
Again should note wide range of prices for ancillary Barbie products ex the Barbie car, both for the doll and for little girls Promotion: After deciding how much the product is the next step is to promote it.
Barbie is heavily much promoted. You cannot walk into a department store or pharmacy that sells toys or pharmacy and not see Barbie. Toys r us has its own private section for Barbie in Times square Manhattan where there is a huge Barbie house that you can walk into, it is a big tourist attraction.
There are also the countless Barbie television commercials over the years on TV and the Barbie website where you can play Barbie games and activities. Are ads for Barbie aimed at children or parents?
Which medium is used most tv? The Final step of the Marketing mix is make decisions on where to distribute your product. Barbie is very easy to purchase being that it is sold at any store that sells toys.
This section is repetitive to paragraph above — remove info on stores from Promotion section and place here — then elaborate in promotion section on the types of advertising campaigns for Barbie Marketing environment: When all these elements work together it makes marketing more successful.
However there are also some aspects of the market environment that will control how the product will sell.The relationship between women and video games has received extensive academic, corporate, and social attention.
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Hybrid Battery Repairs Seattle Wa 12 Volt 20 Amp Hour Battery. Yet while marketing the product in a way that appeals to strict beauty standards and conventional gender roles has worked for decades in the past, Mattel is now finding itself in more and more trouble.
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Then, I’ll delve into the famous Barbie and Ken break up marketing campaign in part two. Barbie’s Debut In , Barbie was introduced at .