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FITiST creates workout packages based on boutique fitness classes. Getty Have you considered starting a yoga business of your own? It takes hard work and dedication, just like the practice of yoga itself. Yoga is an ancient Hindu philosophical practice that combines body movement and fixed postures with meditation, spiritual, and holistic exercises.
In recent years, many enlightenment seekers have jumped on the yoga bandwagon, lured in by donation-only sessions, and inexpensive one-off classes. Don't be fooled by its whimsical exterior - the business of yoga comes equipped with the joys and pitfalls of any other business.
Before you make that career change, read on to discover he best ways to go about founding a prolific and profitable practice. How to Start a Yoga Business: Yoga Certification Your first step should to obtain certification as an instructor from a Yoga Alliance affiliated institution.
Yoga Alliance is the organization that presides over the national standards when it comes to yoga and, although it is not mandatory that a teacher or a school be certified, it is the industry standard. Yoga Alliance lists the certification requirements for individuals and institutions on its Web site.
If you desire to instruct teacher trainings at your school, a Registered Yoga School RYS certification is required to conduct hour level teacher trainings. Your next step should be to draw up a business plan for yourself as a sole proprietor or as an institution. And they've got to have a business plan," says Donna Davidge, a New York City-based yoga practitioner for over 26 years and founder of the yoga retreat center Sewall House in Maine.
Yoga class fees vary greatly by area, and are often made more competitive in urban locales due to free and donation-only classes and an excess of existing studios and private instructors.
Sole Proprietor or Owner? Due to the popularity of the activity, many practitioners have ditched their briefcases in the hopes of teaching students of their own how to live healthy, stress-free lives.
However, before trading in your suit for drawstring slacks, beware that your "stress-free" existence may be affected by a pay cut. There are many avenues that one can take with respect to starting their own practice. You can opt to work as a sole proprietor, servicing private clientele on a one-on-one basis.
This, in fact, is one of the more lucrative ways for yoga instructors to make a living. You can also work for a private health club or existing yoga center, also as a sole proprietor, with a built-in clientele.
As an added bonus to this option, fitness centers such as Equinox and New York Sports Club offer health and retirement benefits to their yoga instructors. Finally, you can open your own brick and mortar establishment. This option comes with far more responsibilities that include rent and utility expenses, managing staff, and assuring that your place of business adheres to zoning requirements depending on the type of yoga that you'll be teaching.
Build a Clientele Before you start your own business, brick and mortar or not, it's best to work for an established yoga outlet. This will allow you to gain more experience in the craft, and also to build a loyal following of your own out of the pool of existing students. Choose a Type of Yoga You need to determine what type of yoga you're going to teach.
Yoga is a generic term that, in the West, may refer to thousands of cross- disciplinary forms with different physical and spiritual objectives. However, some are more popular and therefore more lucrative than others. Kundalini is oriented on breathing techniques and working with the chakras, which are energy points on the body.
She notes that Iyengar, Ashtanga, and Vinyasa yoga are also popular choices. So when someone doesn't want the rest of the lifestyle, spiritual, whatever, they can go in a class and just get that," she says. The people understand it and [what they really want is] a workout and to lose weight and look good," she says.
Winkler recommends that yoga studios specialize in one style so as not to confuse customers. The Bikram Option As Winkler mentioned, hot yoga is one of the most popular forms of contemporary yoga.
The most popular form of hot yoga is Bikram Yoga, founded by yogi Bikram Choudhury in the early s. Unlike other forms of yoga, the Bikram practice - the specific sequence of poses - is trademarked, and one must go through a formal process in order to teach Bikram and to open a studio dedicated to instructing this specific form of yoga.
Raffael Pacitti, owner of the Bikram Yoga Manhattan studios, says that while a franchise agreement is being worked out with the governing body of Bikram Yoga, all studios that teach Bikram are currently classified as affiliates and do not currently pay fees to headquarters.Watch video · Every small business is different.
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