Social Media Toolkit Guy Kawasaki: Author Guy Kawasaki breaks down how to succeed on social media. MindaZetlin "Never trust a social media expert who has fewer followers than you! By that standard, you should value his opinion pretty highly:
By Guy Kawasaki Here is the second post in my series about planning, pitching, and launching a new business venture. Feel free to download it and use it as inspiration.
You should give your pitch a few times to see what works. Change the pitch to make it better and then write your plan.
Think of your pitch as an outline, and a business plan as the full text. How many people write the full text and then write the outline? The more you pitch, the better your outline and the better your outline, the better the plan.
After you perfect your pitch, then start writing the business plan. At a high level, here are some tips for writing an enchanting business plan: Write for all the right reasons. Receiving and possibly reading the business plan is mostly a mechanical step in due diligence.
The more important reason to write a business plan, whether you are raising money or not, is to force the management team to solidify its objectives whatstrategies howand tactics when, where, who. Even if you have all the capital in the world, you should still write a business plan.
Indeed, this may be especially true because too much money usually causes sloppy and lazy thinking. Make it a solo effort. While creation of the business plan should be a group effort involving all the principal players in the company, the actual writing of the business plan—literally sitting down at a computer and pounding out the document—should be a solo effort.
Ideally the CEO should do it because she will be pitching, defending, and implementing it. Put in the right stuff. In other words, this is the same list of topics as a PowerPoint pitch. Focus on the executive summary. The most important part of a business plan is the section about the team?
The answer is False. The executive summary, all one page of it, is the most important part of a business plan. You should spend eighty percent of your effort on writing a great executive summary and twenty percent on the rest of the plan.
The ideal length of a business plan is twenty pages or less, and this includes the appendix.
Many people believe that the purpose of a business plan, like a PowerPoint pitch, is to create such shock and awe that investors are begging for wiring instructions.
The purpose of a business plan is continued due diligence with activities such as checking personal and customer references. The tighter the thinking, the shorter the plan; the shorter the plan, the faster it will get read.
Write deliberate, act emergent. I borrowed this from my buddy Clayton Christensen.
As you execute the plan, you act emergent—that is, you are flexible and fast moving and change things as you learn more about the market.
The plan should not take on a life of its own. I appended tips for each section in the Word document, so that you can write an enchanting one.Guy Kawasaki isn't the only notable fan of Business Plan Pro.
The software is "simple and effective," says PC Magazine. It "takes the guesswork out of writing a business plan," says the Wall Street Journal.
This is backward thinking. A good business plan is a a detailed version of a pitch—as opposed to a pitch being a distilled version of a business plan.
If you get the pitch right, you'll get the plan right." Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki.
Mr. Kawasaki is a venture-capitalist. Prior to becoming a VC, Mr Reviews: Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. Guy Kawasaki is a renowned presentation evangelist.
He was an advisor to the Motorola business unit of Google and chief evangelist of Apple.
He was an advisor to the Motorola business unit of Google and chief evangelist of Apple. The ideal length of a business plan is 20 pages or less, and this includes the appendix.
Many people believe that the purpose of a business plan, like a PowerPoint pitch, is to create such shock and awe that investors are begging for wiring instructions. They are wrong.
But there's no one like Guy Kawasaki, the legendary former chief evangelist for Apple and a pioneer of business blogging, tweeting, Facebooking, Tumbling, and much more. Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide to get the most.