The case study discusses how Irene B. Kraftturned around and transformed Kraft into a global consumer food behemoth. Since taking up the position of CEO inRosenfeld had fundamentally changed the footprint and prospects of Kraft.
Kudler Fine Foods have three stores in California, and every store is 16, square feet located in a fashionable shopping center. Each one is stocked with only the best domestic and imported foodstuffs and divided into five departments.
Kudler Fine Foods wants to increase the loyalty and profitability of their customers. Kudler objectives are to expand services to generate revenue, the frequent shopper program, and to increase efficiency, which will bring the cost down on the products.
They are interested in developing a system that will track the customer purchase through the frequent shopper that will reward the loyalty of their customers, new and old customers, by giving them points every time that they buy anything at all the stores.
The customers will be able to redeem these points for anything that they want. The customers can redeem the points for specialty food or other gifts that Kudler or with another company, they will contract to provide the service for them.
Kudler Fine Food will purchase new software for their company that will allow the customer to receive the rewards for every item that they buy.
There will be training and support for everyone from the cashier to the president of the company. Another objective of the this project also is to keep track of what the customers buy the most of so that they can make sure they have enough of what the customers buy so they do not run out and the new system will be able to refine its process of buying their products.
The constraints of the project will be the quality, cost and time that it will take to get the new systems up and running. Because Kudler has a reputation for providing the quality of the food, they will have to make sure the system be the highest quality so they can still keep their reputation of the store with the highest quality of food.
This will cause the cost of the system within the allowed budget could pose problems down the road if there is to be any late changes. Moreover, with the project timeline is essential they need to make sure the new system will not take many years to design and implement it either.•Azteca Foods is a family-owned and operated leader in the Case Study: Barcoding, Inc.
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